Spurring innovation at VISA

Executive Training

Service & Experience Design

The challenge

Establishing a European innovation hub

When one of the world’s largest fintechs set up a European innovation hub, they tasked us with embedding design thinking tools and methodologies.

The approach

Using design thinking to unlock collaborative innovation

We began with a three-day Design Sprint to induct their innovation leads into design thinking and help them design around the needs of the end customer. Over the next couple of months, we ran a series of customised workshops and courses – from training in Customer Closeness to a Board-level engagement workshop. We also developed a Playbook to codify VISA’s approach to fast, collaborative innovation.

The impact

Bespoke tools created

Training courses, methodologies and tools developed for VISA’s specific needs.
Whole team trained

Innovation leads and ancillary teams received a combination of coaching and development.
Design thinking embedded

VISA’s innovation hub now has the tools to design collaboratively and quickly around end users.

Key contact

Craig Fallowfield-Tomkins

Service & Experience Director

A design-led, user-focused, player-manager, with a t-shaped skillset rooted in a decade of practicing Service Design on agency-side, informed by a background in Industrial Design.

Testimonial

The results went beyond my initial expectations, and the learnings were immediate and can be applied very quickly. Incredibly engaging, thought provoking and insightful.

Anish Hindocha, Senior Operational Excellence Consultant, VISA

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