Originally trained in industrial and transport design, Craig graduated from the Royal College of Art with an MA in Service Design. While transport remains a passion, he has shifted his focus to human-centred design and innovation. At DK&A he expertly guides, supports and works alongside teams delivering an ever changing mix of service and experience design projects in sectors as diverse as luxury goods, healthcare, sports-retail & rail.
Improving accessibility and inclusivity at the British Library
Improving accessibility and inclusivity at the British Library
Driving community engagement for a local authority in West London
Driving community engagement for a local authority in West London
Developing a cross-industry, tech-powered solution to reduce incidence of loss and theft of high-end watches
Developing a cross-industry, tech-powered solution to reduce incidence of loss and theft of high-end watches
Using a teach & do approach to design developmentally appropriate healthcare
Using a teach & do approach to design developmentally appropriate healthcare
Building a dynamic long-term brand strategy for a new railway line
Building a dynamic long-term brand strategy for a new railway line
Dismantling inequalities & instilling anti-racism in Welsh education
Dismantling inequalities & instilling anti-racism in Welsh education
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