Design research

What we do

Getting into the detail to understand users & unlock insights.

We build detailed knowledge of end-users & combine evidence-based research with storytelling to drive innovation & transform services.

Design Research is conducted with a view to innovation. We use ethnographic techniques, including observation, interviews, and fieldwork, to understand what people actually do, rather than what they say they do. Our approach is empathic, seeking to understand end-user pain points, looking for ways to provide them with a better experience in future. We uncover fresh insights and innovation opportunities not found through surveys or focus groups.

How we do it

Experience

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Experience

Our user research expertise has been built across many sectors, topics & projects.

Evidence-based

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Evidence-based

Every recommendation we make is based on a foundation of solid evidence.

Ethnography

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Ethnography

Ethnographic research techniques help us build an in-depth understanding of users.

Framing your project with design research.

Our approach
Our approach

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