Work

Enhancing the design process at Thames & Hudson

Brand Strategy
Design Research

Client : Thames & Hudson

The challenge

Reviewing & improving design output with customer insights

Publisher Thames & Hudson has long been known for its illustrated books on art and visual culture. In the face of increasing competition, they tasked us with helping them accelerate their design effectiveness. 

The approach

Competitor research, consumer insights & targeted recommendations

We kickstarted the design review by benchmarking the company’s output against its competitors with an external panel of design influencers. We then gathered consumer insights – through a survey of book buyers and through ethnographic research to explore how illustrated books are purchased, read and displayed in people’s homes. We also looked at the company’s design processes. Our final recommendations incorporated a set of plans to empower Thames & Hudson to transform its design approach. 

The impact

  • Design review implemented

    New processes embedded to nurture design effectiveness and innovative book design.

  • Design team energised

    Staff now fully aligned with new design approach.

  • Design output strengthened

    Now a contributor to business success.

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