Client : Advance London
The challenge
Using design thinking to create a more sustainable future
Advance London is part of London Waste and Recycling Board, working with SMEs that work in the Circular Economy. They wanted to help these SMEs improve their sustainability and deepen their understanding of their users. They reached out to our training arm, the Design Thinkers Academy London, to help the SMEs develop their skill set using design thinking methodology.
The approach
Teaching & doing
Over 3 full-day workshops, we worked with over 10 different SMEs providing hands-on experience on how to gain user insights, develop fresh ideas and rapidly prototype services and product. This included an introduction to design thinking methods and the essentials of user-centred design for innovation in the circular economy.
The impact
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Customers brought closer
Through using the design thinking methodology the SMEs were brought closer to their customer, getting a better understanding of how to develop their offering.
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New skills learned
Over 10 SMEs were trained in core design thinking skills, advancing their own skillset and developing their companies.
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Environmental benefits
All businesses that we coached work within the circular economy, working towards a much-needed circular future.
Testimonial
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