Client : HS2
Creating & implementing a strategy with key stakeholders
Over a period of 10 years, the HS2 project needs to communicate its inspiring ambition to innovate in development and construction. They tasked us to help them evolve their identity – maximising public value, while minimising cost.
Interviewing key stakeholders & evolving the brand
We began with consumer research and stakeholder interviews to define the brand strategy, essence, personality and tone of voice. The next step was to appoint a branding agency to evolve the identity. We oversaw the execution of core elements & aligned implementation guidelines for rollout.
Brand strategy agreed with top team and stakeholders.
Organisational communication consistent across the business, including the contractor base.
Project identity rolled out, avoiding business disruption and minimising cost.
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