Work

Evolving HS2’s project brand strategy & identity

Brand Strategy
Vision & Purpose

Client : HS2

The challenge

Creating & implementing a strategy with key stakeholders

Over a period of 10 years, the HS2 project needs to communicate its inspiring ambition to innovate in development and construction. They tasked us to help them evolve their identity – maximising public value, while minimising cost. 

The approach

Interviewing key stakeholders & evolving the brand

We began with consumer research and stakeholder interviews to define the brand strategy, essence, personality and tone of voice. The next step was to appoint a branding agency to evolve the identity. We oversaw the execution of core elements & aligned implementation guidelines for rollout. 

The impact

  • Identity updated

    Brand strategy agreed with top team and stakeholders.

  • Efficiency maximised

    Organisational communication consistent across the business, including the contractor base.

  • Guidelines deployed

    Project identity rolled out, avoiding business disruption and minimising cost.

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