What we do
Getting into the detail to understand users & unlock insights.
We build detailed knowledge of end-users & combine evidence-based research with storytelling to drive innovation & transform services.
Design Research is conducted with a view to innovation. We use ethnographic techniques, including observation, interviews, and fieldwork, to understand what people actually do, rather than what they say they do. Our approach is empathic, seeking to understand end-user pain points, looking for ways to provide them with a better experience in future. We uncover fresh insights and innovation opportunities not found through surveys or focus groups.
How we do it
Experience
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Experience
Our user research expertise has been built across many sectors, topics & projects.
Evidence-based
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Evidence-based
Every recommendation we make is based on a foundation of solid evidence.
Ethnography
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Ethnography
Ethnographic research techniques help us build an in-depth understanding of users.
Related projects & insights
