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The Accidental Design Thinker

Contributing Author

The Accidental Design Thinker is a Fortune 500 brand marketing and innovation leader, who created The Accidental Design Thinker blog with the mission of building awareness, appreciation and know-how of design thinking to the masses. The Accidental Design Thinker blog features tools, resources and best practices for both aspiring and experienced design thinkers. It has a global readership including visitors from over 130+ countries.

Published insights

Business

Resist jumping to ideation & prototyping

by The Accidental Design Thinker — Sep 30, 2024

The Accidental Design Thinker looks at why organisations fail by jumping straight into ideation and prototyping.

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