Brand strategy

What we do

Define and differentiate service-based brands.

We shape brands and build equity for companies and organisations where the design of the service is at the centre of the business proposition. We bring the heart of the brand and its values to life – visually, verbally and experientially.

How we do it

User research

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User research

Ethnographic research helps us understand your users & what their goals are.

Engagement

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Engagement

Mining strategic goals & fresh customer insight to reveal the unifying brand vision.

Activation

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Activation

Uncovering the language of the brand and bringing it to life in every dimension.

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Related projects & insights

Co-creating a boutique identity with Cartier employees

Building a dynamic long-term brand strategy for a new railway line

Coaching an innovative start-up to survive & thrive

Activating HS2’s Design Vision

Supporting decision-making in the rail sector

Enhancing the design process at Thames & Hudson

Evolving HS2’s project brand strategy & identity

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Key contact

David Kester

Managing Director

David Kester leads & advises on complex projects, pioneering ways to turn social challenges into innovation & enterprise for companies & organisations.

Creating your concepts through a strong Brand Strategy.

Our approach